Mercedes pushing digital innovation

We have come across two technological innovations this week from auto manufacturer Mercedes that are pushing the boundaries in parking and driving.

The first sees the integration of Apple’s voice recognition technology (called ‘Siri’) into their vehicles, allowing users to access their iPhone and applications through voice commands. According to Discovery.com, the system will transfer the phone’s screen to the car’s system screen so that drivers can listen to music, update social networks statuses and send texts.

The second innovation is called ‘Mercedes TweetFleet’, and sees a fleet of cars that include a new feature, alerting you when there is a car parking space free as you drive past. To make people aware of the new feature, they developed a smart campaign that featured a fleet of cars that tweeted when they came in proximity of a free car space. View more on this video below. 

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