A camera-based ‘Find You Car’ system has been launched In Los Angeles’ Santa Monica Place. Shoppers can simply type in their registration number into a kiosk touch screen, which then displays a photo of their car and its location. According to system developers, consumers are more likely to return to shopping centres if they don’t have to worry about parking hassles, claiming the systems typically lead to a 3% to 5% increase in customer visits.
The original article, published on the Los Angeles Times website, raises a number of privacy concerns about the recording of video footage and vehicle registration data required by the system. A response to the article posted on the Gizmodo site brings a little perspective to the issue.