Andrew Morse, ptc.‘s Partner and Senior Traffic Engineer, was invited by Compass IoT to participate in their Byte Size video series, which focuses on the role of AI, IoT and Big Data in engineering the future of cities. During the interview, Andrew talked about topics such as customer journey, the application of AI and disruptive innovation in the transport industry.
The key to creating seamless customer journeys is to have a network that is dense, with choices of travel mode and has sufficient capacity to always be able to cater for the demand associated with any form of transport. […] The main causes for disconnection in the customer journey is a lack of alignment of services […] and poor infrastructure”, said Andrew.
Watch the full interview: