As the International Parking Institute (IPI) International Parking Conference & Expo begins in Las Vegas, the official kick-off of a major new initiative for advancing the parking profession will commence.
Called ‘Parking Matters’, the program is a focused public relations drive to educate and increase awareness of the value of parking professionals amongst target audiences such as building owners and operators, architects, university and college decision-makers, city planners, law enforcement officials, transportation thought leaders, and more.
Some elements of the program also will reach out to consumers whilst others are intended to help those in the industry take greater pride in parking as a vital, desirable profession and to attract good candidates to the field of parking.
Keep an eye on the PCI blog over the next few of days as we update you on the IPI Conference and the impact of the ‘Parking Matters’ initiative.